How Roberto Santiago Built Manaira Shopping Into One Of The Top Malls In Brazil

Roberto Santiago is an entrepreneur who was born and raised in Joao Pessoa, Bahia, Brazil. He owns two malls in the city. Manaira Shopping was his first and it was completed in 1989. The second is Mangeira Shopping and it opened in 2013. Both are highly successful malls that draw in crowds because there is so much to see and do in them.

After earning his college education Roberto Santiago opened his own company, a cardboard box design and manufacturing company. He earned enough money over the years that he could fulfill his ambitions in the world of real estate. He bought property in a section of the city that isn’t too far from the coast. Over the course of two years Manaira Shopping was constructed before it could open its doors. Once it did it became a place for people in Joao Pessoa to hang out at. His mall has enough to do that people find reasons to go to Manaira Shopping really often.

Roberto Santiago made sure that there were plenty of shopping options at Manaira Shopping and there are stores dedicated to women’s clothing, men’s clothing, children’s clothing, jewelry, sports equipment, electronics, home decor, and more. He also wanted to make sure that there was plenty of entertainment for people of all ages. Manaira Shopping has a large area with video game machines as well as a high tech bowling alley.

Manaira Shopping is one of the biggest malls in Brazil and the food court might just be the biggest of them all. Roberto Santiago has expanded it three times so that it could offer food for every taste and budget. There’s plenty of fast food options, of course, but he wanted to also satisfy those who want high-end fare. The last expansion that Roberto Santiago had done accomplished this as there are now upscale restaurants in the mall. The first new tenant like this was a Capital Steakhouse and it has since been joined by two others.

As Roberto Santiago keeps an eye on things going on around Joao Pessoa he saw that there wasn’t a really good place to hold concerts. The result was a concert hall on the roof of Manaira Shopping that he dubbed as Domus Hall. This air-conditioned space can hold 14,000 people and it attracts national and international groups and solo artists. It is also used for a broad variety of other events like plays, exhibits, large weddings, and business conventions among other uses.

When he established Mangeira Shopping, Roberto Santiago knew exactly what to build given his years of experience at the other mall. This one quickly became one of the top destinations in the part of Joao Pessoa in which it is located.

 

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