Category Archives: SEO

What Beginners Should Know About A/B testing?

Since some people may not be familiar with the world of testing, there are many different things that they should know about how to test a website. While some people may think that designing a website and launching it to the world is the end of their duties, others may already know that this is just the beginning to running a successful profitable business site. Specifically, since the marketing campaigns deployed on any site may fail to produce good results. This is especially true when a business’ site clearly depends on the site having a high conversion rate. Therefore, even when search engine optimization campaigns work well, it may not reach the maximum potential that the business can do.

With this topic being addressed, here is some information that every beginning site owner, marketing specialist and web designer should know as they prepare to manage their site properly.

With the Use of A/B testing, You can Test Different Variables of the Site

Not all A/B testing scenarios are the same, so it is essential that everyone knows how testing can be used to ensure the site is performing at its ultimate potential. Simply put, the site can be tested for at least 2 variables at the same time. Here are just a few that beginners should be familiar with today.

Test the exact text that is being used on the site to market their products and services on the web page

– Test the Surrounding space used and colors of the buttons

– Test the Call to action verbiage and the place on the site where it is located to see which option increases the conversion rates

A/B Testing Used to Increase Profitability

This type of testing is highly recommended to site owners who want to increase their profitability. According to experts in this industry, A/B testing scenarios can make a huge difference in the profits that the site yields. For example, when the site owner wants to know if they can make more money by changing their current key marketing strategies to a new marketing campaign altogether, they can test out the new marketing schemes along with the current marketing tactics being used simultaneously. The results that are produced from this campaign is more reliable based on how it is conducted. So, the owner of the site can make their decision to make more profits by using data that has already been tested live on their own customers.