Category Archives: Fashion

How Fabletics Meets and Exceeds Needs of Customers.

Fabletics is a clothing company that has over the years conducted its business activities online. The firm encourages individuals to take lifestyle quiz, which helps them to be paired with outfits that suit them. The clothing firm ensures that the products that they manufacture are much cheaper than other companies that had previously dominated the industry. Fabletics is well known for customizing workout gears since people have different tastes and preferences. The company grew over the years since its establishment in 2013, to become one of the largest online clothing industries in the universe.


Fabletics was established after an initiation of Kate Hudson’s ideology, who was an actress with lack of knowledge in business. Due to lack of finance, she came into a corporation with Techstyle Fashion Group that also offered its workforce. Techstyle is a company that had been in the industry for several decades with experience on the online fashion world. The firm is well-known for having experts in the field of sales, marketing and designs. Fabletics is currently under the ownership of Don Ressler, Adam Goldenberg, and Kate Hudson. The company’s approach towards quality has enabled it to expand its business, creating several stores in the United States. Revenue collected by the firm increased, which amplified its net worth to over two hundred and fifty million dollars.


Kate Hudson’s presence in the company dramatically influences its production yield. She is seen working hand in hand with other workers to ensure that their products have fresh designs in the market. Kate spends most of her time conducting research, which enables her to know trending products in the fashion industry. Hudson takes duties and responsibilities of ensuring that needs of customers are met, by marching them workout gears that suit them. Kate Hudson manages all finances of the company as well as reviewing its budgets. The co-founder selects social media strategies that are used to market and sell products. Kate believes in the authenticity of their workout gears, which makes her wear the outfits while exercising.


Fabletics is set aside for using a data-driven approach, which helps in managing inventory within the firm. Unlike other industries in the online fashion world, the company allows customers to view their products offline in their stores. The strategy, reverse showrooming, enables Fabletics to build relationships that attract more merchants and individuals including celebrities like Demi Lovato. For the first two years of its operation, the firm recorded an increase of its retailers by over six hundred percent.

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Will Kate Hudson’s Fabletics Continue to Close the Gap on Amazon?

Looking at it from the perspective of Amazon, with a whopping 20 percent share of the online apparel industry, they really don’t worry too much about anyone taking business away from them. That all looks like it could be changing as Kate Hudson’s Fabletics is gaining ground on the biggest retailer on the planet. In the last couple years, Kate Hudson’s Fabletics has pulled in an impressive $250 in sales, and things seem to only be improving for the celebrity and her women’s fashion company.


So how does Hudson explain this meteoric rise to the top in such a small amount of time. Hudson says that her company is a perfect blending of a membership platform and reverse-showing, done to perfection. Hudson went on to explain the process in action, and it really is unlike anything the fashion and apparel world have ever seen. To start, women stop by the Fabletics stores in their local mall and are able to sign-up for a Fabletics membership and enhance that membership by talking the Lifestyle Quiz. These customers can now wander the store and try on things they love, knowing they don’t have to buy anything because it is being saved to their online profiles for consideration at another time.


This is where the reverse-showrooming and membership program come to pay high dividends for Kate Hudson’s Fabletics bottom line. When customers have the time, they can relax and take their time on the Fabletics website and browse all the new arrivals or consider the athleisure brand they already tried on. Knowing already which items fit perfectly, shoppers can add similar items based on size or shop the new arrivals section to be the first in they gym with new workout apparel. Women are spending more than they thought they would in the store, and it only helps to increase the overall popularity of this growing apparel company.


With the membership to Fabletics, shoppers enjoy low pricing, free shipping, and even the assistance of a personal shopper. That shopper will select a single piece of high-quality active-wear each month and drop it in the customer’s shopping cart to consider buying or not. Even shoppers who are too busy during their hectic month to shop, know they can log in and see what their shopper has selected for them. This unique twist on the traditional shopping experience has Kate Hudson’s Fabletics poised for big things.

Little you didn’t know about shopping in Fabletics

Fabletics is an online store that sells new stylish fitness gear for workouts. For those interested in working out either in the morning or during the day, Fabletics is the store to quench their need for fancy clothes. Over time, Fabletics has been known to be a platform that provides clothes design that takes one’s experience to the real life from the fitness studio. The store sells variety of fabulous fitness clothes that any girl would wish to have.

Fabletics has two types of memberships; regular and VIP. For regular membership, one is expected to sign up for free with their email address and password. Afterward, the new member can start shopping for the workout gears immediately at regular prices. However, VIP members get great deals on apparels. They also get free shipping and a charge of $49.95 monthly.

After signing up, one is expected to fill out a style profile based on the type of workouts one intends to engage. Also, the members are allowed to include their preferred color tastes.

Regularly, Fabletics sends promotional emails to its clientele on different cute styles that they can try out. On special occasions, the store gives out fantastic deals. One can get a full outfit for just $25 if he/she joins a VIP membership.

The clothes designs and styles in stock are amazing and look super cute. The materials are of high quality, which makes the deal amazing considering the reduced pricing. One can get any fitness outfit from leggings to top tanks with cute designs. It is a great design for low impact exercises such as yoga and palates. Regular leggings will do well for high impact activities. The top tank clothes have lovely backs with strappy designs.

The outfits fit well irrespective of size. For those who have a medium size chest, the top tanks tops have built in bra that provides enough support. Hence, one will not need to wear a sports bra. Besides, options for busty girls are available.

Fabletics also sells accessories like gym bags, yoga mats, headbands, water bottles, scarves, and socks among others. Therefore, one can get an opportunity to add a cheap item to their checkout and take advantage of the full monthly credit. The active wear, Fabletics brand, works hard to create lifestyle and women’s fitness apparels. The outfits ensure that the consumer stand up to a sweaty session and can take casual beach strolls at affordable prices.