Monthly Archives: September 2018

Guilherme Paulus Talks About Staying Productive With His Business

Guilherme Paulus says he would tells his younger self to ask for advice and to always listen to those who are wiser with more years of experience. As an entrepreneur you have to love your work. Guilherme says it’s important to pay attention to the customers and their needs, notice their consumption and behaviors. This is where lots of business owners fail.

One strategy that has helped Guilherme Paulus grow his business is focusing on more than one market. He has always cared for domestic tourism even though international tourism is a strong market. He travels at least a couple fays a week and he visits his hotels and resorts. While he is there he is talking to clients and employees, learning about everyone’s needs.

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Growing Business
Guilherme Paulus used several strategies that assisted him with the growth of the business. The one strategy that stands out is when he was chartering flights back in the 1980s and 90s. They did this for about a week. They pushed the Brazilians to change from road travel to air travel. There was no one there for domestic travel. Everyone focused on international operations, and that’s where CVC excelled.

Doing Well
In the 90s they purchased 100,000 seats in VASP that they planned to sell in a year’s time. They did so well they sold out in 8 months, the success made headlines in Le Monde, which was the French newspaper.

Acknowledging A Challenge
A single failure Guilherme Paulus had as an entrepreneur was when president Fernando Henrique Cardoso had an deal with the French government and France regarding the granting of visa. They wound up opening a CVC in Paris. The French enjoys exotic trips, with nature included. They offered very expensive trips to Brazil. They also included a 21-day experience with Argentina, Ushuaia, Foz do Iguacu and Peru. The issue was it all under CVC with nothing explaining that it was a travel agency. An additional mistake was hiring Brazilians to meet the French. Guilherme Paulus says investing is the best way for you to let go of money. He believes in saving a little to have a lot.

Find more about Guilherme Paulus: https://exame.abril.com.br/negocios/o-novo-imperio-que-o-bilionario-fundador-da-cvc-quer-erguer/