Monthly Archives: January 2018

What Beginners Should Know About A/B testing?

Since some people may not be familiar with the world of testing, there are many different things that they should know about how to test a website. While some people may think that designing a website and launching it to the world is the end of their duties, others may already know that this is just the beginning to running a successful profitable business site. Specifically, since the marketing campaigns deployed on any site may fail to produce good results. This is especially true when a business’ site clearly depends on the site having a high conversion rate. Therefore, even when search engine optimization campaigns work well, it may not reach the maximum potential that the business can do.

With this topic being addressed, here is some information that every beginning site owner, marketing specialist and web designer should know as they prepare to manage their site properly.

With the Use of A/B testing, You can Test Different Variables of the Site

Not all A/B testing scenarios are the same, so it is essential that everyone knows how testing can be used to ensure the site is performing at its ultimate potential. Simply put, the site can be tested for at least 2 variables at the same time. Here are just a few that beginners should be familiar with today.

Test the exact text that is being used on the site to market their products and services on the web page

– Test the Surrounding space used and colors of the buttons

– Test the Call to action verbiage and the place on the site where it is located to see which option increases the conversion rates

A/B Testing Used to Increase Profitability

This type of testing is highly recommended to site owners who want to increase their profitability. According to experts in this industry, A/B testing scenarios can make a huge difference in the profits that the site yields. For example, when the site owner wants to know if they can make more money by changing their current key marketing strategies to a new marketing campaign altogether, they can test out the new marketing schemes along with the current marketing tactics being used simultaneously. The results that are produced from this campaign is more reliable based on how it is conducted. So, the owner of the site can make their decision to make more profits by using data that has already been tested live on their own customers.

Anthony Petrello And Pure Philanthropy

Hurricane Harvey was a massive disaster that negatively affected countless individuals in 2017. It wreaked havoc onto residences of all kinds. It lead to significant flooding. It interrupted so many peoples’ daily routines and lifestyles, too. Many well-known businesses located in the Houston, Texas area made the decision to take prompt action right after the hurricane. Nabors Industries is an example of a local business that assisted people in the aftermath of the hurricane. People who work for the company left the office for a while. They headed to all different parts of the Gulf Coast region as well. Nabors Industries has a kitchen of its own. The firm aided with the recovery process by taking on food preparation duties in this kitchen. The staff at Nabors Industries prepared hot meals for people who were in the middle of dealing with the disaster. Nabors Industries donated these meals to families in nearby communities.

Tony Petrello is the CEO (Chief Executive Officer) of Nabors Industries. “Tony” is a nickname for Anthony. He’s an executive who has a penchant for philanthropy. Helping other people out is something that means so much to him. That’s the reason he encourages his company in general to concentrate on charitable acts of all varieties. Petrello is a New Jersey native who currently resides in Space City. He lives there happily with Cynthia, his wife. They’ve been together since their college days. Cynthia is just as committed to kind deeds as her husband is. That’s why the Petrellos are among the most dedicated couples in all of Houston. They donate to organizations in the city and beyond on a frequent basis. They have a strong commitment to neurological conditions that exist in children. They also have a deep commitment to educational matters.

Anthony G. Petrello is Nabors Industries’ President and Chairman of the Board. He’s worked for the company for quite a few rewarding years now. He also used to work for Baker & McKenzie, a legal practice. He worked for this firm beginning in the late seventies. He stayed with the company until the start of the nineties rolled around, too.

Petrello is a man who has a solid grasp of the value of a good education. He went to Cambridge, Massachusetts’ illustrious Harvard Law School and has a Juris Doctor (J.D.) degree. He went to New Haven, Connecticut’s Yale University, too. He studied mathematics there.

Learn more about Tony Petrello: